Marketing and distribution

Fitzgerald, Robert

Fitzgerald, Robert Marketing and distribution
In: Oxford Handbook of Business History. Oxford University Press, New York.

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Item TypeBook Item
TitleMarketing and distribution
AuthorsFitzgerald, Robert
Uncontrolled KeywordsBusiness history, marketing, distribution, advertising, mass consumption, brands, consumer choice, sales, products, transportation
DepartmentsFaculty of History and Social Science\Management

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Deposited by () on 23-Dec-2009 in Royal Holloway Research Online.Last modified on 23-Dec-2009

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Copyright Oxford University Press, Inc. The copy on Royal Holloway Research Online is made available for academic purposes only. Individual users may download it and print it once only. It may be quoted with proper citation, but may not be further distributed or altered in any way.

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