Hosany, S, Ekinci, Y and Uysal, M (2006) Destination Image and Destination Personality: An Application of Branding Theories to Tourism Places. Journal of Business Research, 59 (5).
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This study investigates the relationship between destination image and destination personality. While brand image and brand personality studies is well documented in the generic marketing literature, application of branding theories to places, in particular to tourism destinations, is relatively new. Using tourism destinations as a setting, this study contribute to the debate on the brand image – brand personality relationship. Results indicate that destination image and destination personality are related concepts. Canonical correlation analysis reveals that the emotional component of destination image captures the majority of variance on destination personality dimensions.
This is a Published version This version's date is: 05/2006 This item is not peer reviewed
https://repository.royalholloway.ac.uk/items/fc278ed3-6a7b-c78f-9af8-4408c1a273bd/1/
Deposited by () on 23-Dec-2009 in Royal Holloway Research Online.Last modified on 23-Dec-2009
This is the final draft version of the paper that was published in Journal of Business Research, 59, May 2006.
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