McSweeney, Brendan (2010)
HOW NOT TO DO CROSS CULTURAL ANALYSIS: PREDICTIVE FAILURE AND CONSTRUCTION FLAWS IN GEERT HOFSTEDE’S CASE STUDY.
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This paper considers Hofstede’s claim that his national cultural “dimension scores” and related rankings of countries have predictive power by examining a ‘validating’ case study he has used in a number of publications to ‘demonstrate’ that capability. When tested against cross-sectional and longitudinal empirical evidence the case study is shown to have neither explanatory nor predictive power. A further unpacking of the case study demonstrates methodological flaws in its construction. Some characteristics of valid cross-national case studies are then outlined in a discussion of these flaws.
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Deposited by Vanessa Law (UTYC555) on
in Royal Holloway Research Online.Last modified on 18-Apr-2011