An ethical evaluation of product placement: A deceptive practice?

Hackley, C., Tiwsakul, R. A. and Preuss, L.

(2008)

Hackley, C., Tiwsakul, R. A. and Preuss, L. (2008) An ethical evaluation of product placement: A deceptive practice?. Business Ethics: a European Review, 17 (2).

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Abstract

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This version's date is: 2008
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https://repository.royalholloway.ac.uk/items/8f0f8631-0952-8268-39e3-f831d29e2152/1/

Item TypeJournal Article
TitleAn ethical evaluation of product placement: A deceptive practice?
AuthorsHackley, C.
Tiwsakul, R. A.
Preuss, L.
DepartmentsFaculty of History and Social Science\Management
Research Groups and Centres\Management\Information and Communication Management

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Deposited by Research Information System (atira) on 24-May-2012 in Royal Holloway Research Online.Last modified on 24-May-2012


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