An ethical evaluation of product placement: A deceptive practice?

Hackley, C., Tiwsakul, R. A. and Preuss, L.

(2008)

Hackley, C., Tiwsakul, R. A. and Preuss, L. (2008) An ethical evaluation of product placement: A deceptive practice?. Business Ethics: a European Review, 17 (2).

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Abstract

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This version's date is: 2008
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https://repository.royalholloway.ac.uk/items/8f0f8631-0952-8268-39e3-f831d29e2152/1/

Identifiers
Item Type	Journal Article
Title	An ethical evaluation of product placement: A deceptive practice?
Authors	Hackley, C. Tiwsakul, R. A. Preuss, L.
Departments	Faculty of History and Social Science\Management Research Groups and Centres\Management\Information and Communication Management

Deposited by Research Information System (atira) on 24-May-2012 in Royal Holloway Research Online.Last modified on 24-May-2012

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Owner: Research Information System
Collection: Royal Holloway Research Online
Version: 1 (show all)
Status: Archived