Are Voters, Consumers? A Qualitative Exploration of the Voter-Consumer Analogy in Political Marketing

Peng, N. and Hackley, C.

(2009)

Peng, N. and Hackley, C. (2009) Are Voters, Consumers? A Qualitative Exploration of the Voter-Consumer Analogy in Political Marketing. Qualitative Market Research: an international journal, 12 (2).

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Abstract

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This is a Submitted version
This version's date is: 2009
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https://repository.royalholloway.ac.uk/items/7de44738-45a4-2e93-8024-595c793939be/8/

Item TypeJournal Article
TitleAre Voters, Consumers? A Qualitative Exploration of the Voter-Consumer Analogy in Political Marketing
AuthorsPeng, N.
Hackley, C.
DepartmentsFaculty of History and Social Science\Management
Research Groups and Centres\Management\Information and Communication Management

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Deposited by Research Information System (atira) on 19-Jun-2013 in Royal Holloway Research Online.Last modified on 19-Jun-2013

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