Explicit, non-integrated product placement in British television programmes

Tiwsakul, R., Hackley, C. and Szmigin, I.

(2005)

Tiwsakul, R., Hackley, C. and Szmigin, I. (2005) Explicit, non-integrated product placement in British television programmes. International Journal of Advertising, 24 (1).

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Abstract

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This is a Submitted version
This version's date is: 2005
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https://repository.royalholloway.ac.uk/items/68a392e0-e9ac-1998-6413-e8a5dc77dca7/7/

Item TypeJournal Article
TitleExplicit, non-integrated product placement in British television programmes
AuthorsTiwsakul, R.
Hackley, C.
Szmigin, I.
DepartmentsFaculty of History and Social Science\Management
Research Groups and Centres\Management\Information and Communication Management

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Deposited by Research Information System (atira) on 03-Jul-2014 in Royal Holloway Research Online.Last modified on 03-Jul-2014

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