Place Memes

Eades, Gwilym

(2012)

Eades, Gwilym (2012) Place Memes. Transactions of the Institute of British Geographers

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Abstract

In this paper I introduce the concept of the place meme, a ‘unit’ of cultural information about place. Place memes originate in the human brain. Place cells in the hippocampus convert short to long term memory through a repetitive ‘mapping’ of neural clusters, operating according to Edelman’s Theory of Neuron Group Selection (TNGS). I propose an analogous Theory of Toponymic Group Selection (TTGS) in which cultural selection produces first and second order clusters of named places externally constitutive of place memes. Using insights gained from research in northwestern British Columbia, eastern James Bay and Nunavik, Quebec, I examine real examples of culturally selected place memes by focusing on local heritage tourism initiatives. In conclusion I speculate about the role of place memes in indigenous senses of mental health and self, offering some reflection upon possible research directions opened up by a ‘memetics of place.’

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This is a Submitted version
This version's date is: 2012
This item is not peer reviewed

Link to this Version

https://repository.royalholloway.ac.uk/items/39e41318-d3fa-4117-b145-e2c4c0822e07/1/

Item TypeJournal Article
TitlePlace Memes
AuthorsEades, Gwilym
DepartmentsFaculty of Science\Geography

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Deposited by Research Information System (atira) on 19-Sep-2012 in Royal Holloway Research Online.Last modified on 19-Sep-2012


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