Hosany, S, Ekinci, Y and Uysal, M (2007) Destination Image and Destination Personality. International Journal of Culture, Tourism and Hospitality Research, 1 (1).
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This article investigates the relationship between brand image and brand personality. In the generic marketing literature, several theoretical frameworks exist to understand brand image and brand personality but still, much confusion surrounds the nature of the relationship between the two constructs. Drawing on the findings of two studies and using tourism destinations as a setting, this article contributes to this long-standing debate. Results indicate that destination image and destination personality are related concepts. Canonical correlation analyses reveal that the emotional component of destination image captures the majority of variance on destination personality dimensions.
This is a Published version This version's date is: 2007 This item is not peer reviewed
https://repository.royalholloway.ac.uk/items/200806af-b383-4646-712e-335dda587ee0/1/
Deposited by () on 23-Dec-2009 in Royal Holloway Research Online.Last modified on 23-Dec-2009
This is a final draft version of the article that appeared in the International Journal of Culture, Tourism and Hospitality Research, 2007.
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