"We Are All Customers Now": Rhetorical Strategy and Ideological Control in Marketing Management Texts

Hackley, C.

(2003)

Hackley, C. (2003) "We Are All Customers Now": Rhetorical Strategy and Ideological Control in Marketing Management Texts. Journal of Management Studies, 40 (5).

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Abstract

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This is a Submitted version
This version's date is: 2003
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https://repository.royalholloway.ac.uk/items/01da7e0a-0acc-a99a-d021-648185c2f1b9/5/

Identifiers
Item Type	Journal Article
Title	"We Are All Customers Now": Rhetorical Strategy and Ideological Control in Marketing Management Texts
Authors	Hackley, C.
Departments	Faculty of History and Social Science\Management Research Groups and Centres\Management\Information and Communication Management

Deposited by Research Information System (atira) on 19-Jun-2013 in Royal Holloway Research Online.Last modified on 19-Jun-2013

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Owner: Research Information System
Collection: Royal Holloway Research Online
Version: 5 (show all)
Status: Archived