Marc Brysbaert, Alameda, J. R and Cuetos, F (2003) The number 747 is named faster after seeing Boeing than after seeing Levis: Associative priming in the processing of multi-digit Arabic numerals. Quarterly Journal of Experimental Psychology, 56 (6).
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Two experiments are reported in which naming multidigit Arabic numerals was shown to depend on the context in which the numbers were presented. Number naming and number decisions were faster after an associative prime (e.g., 747 preceded by the word Boeing) than after an unrelated prime, both in unmasked and masked priming conditions. On the basis of these findings, we conclude that number naming is not always based on a quantity-based semantically mediated pathway.
This is a Published version This version's date is: 08/2003 This item is peer reviewed
https://repository.royalholloway.ac.uk/items/b906b031-5c2d-2249-5d82-ce2eaaf47d69/1/
Deposited by () on 23-Dec-2009 in Royal Holloway Research Online.Last modified on 21-May-2010