Peng, N. and Hackley, C. (2009) Are Voters, Consumers? A Qualitative Exploration of the Voter-Consumer Analogy in Political Marketing. Qualitative Market Research - An International Journal, 12 (2).
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https://repository.royalholloway.ac.uk/items/7de44738-45a4-2e93-8024-595c793939be/3/
Deposited by Research Information System (atira) on 30-May-2012 in Royal Holloway Research Online.Last modified on 30-May-2012