Hackley, C. (2003) From Consumer Insight to Advertising Strategy: The Account Planner's Integrative Role in Creative Advertising Development. Marketing Intelligence and Planning, 21 (7).
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https://repository.royalholloway.ac.uk/items/6047123b-dee4-b5cc-d5c1-b0372b242b84/1/
Deposited by Research Information System (atira) on 15-Oct-2012 in Royal Holloway Research Online.Last modified on 15-Oct-2012